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Turn eBay Bidders into Long-term Customers Once someone’s bought something from you on eBay, you suddenly have all sorts of details on them. In marketing terms, this information is gold dust. If someone’s bought from you once before, then the chances are that at some point in the future they’ll want to buy a similar item, and you can take advantage of this to market to them directly. You Use eBay Now As you get more experienced on eBay, you might be tempted to use fixed price auctions, just so you can budget better. It’s often more reassuring to know that either you will make a small profit on an item instead of having to wait and see whether it makes a big profit or a big loss. However, you should be aware that there are some times when you really shouldn’t use ‘Buy it Now’.