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  • The power of Internet marketing.
    attributed to the marketing technique they employ. The simple truth is that consumers need to know about you and the products or services you offer before they can buy them from you. This is a truth companies have been acquainted with and been exploiting for years. From the first newspaper advertisement printed in the early 1700s to the latest Internet marketing technique available today, advertising has had an impact on the economy, on society, on culture, even on politics—this venture has transformed the twentieth century into the age of the advertising firm.
    What many companies don’t realize, however, is that the advertising technique that was so effective for their company five years ago is no longer their best option. Traditional advertising techniques, while still beneficial, are not as effective as they once were. Even the once all-powerful 30-second spot on television is losing its strength with the development of such innovations as Tivoli and other digital video recorders (DVDs). Now TV viewers can do more than just change the channel to avoid commercials: they can actually program commercials out. Consumers are gaining more control and it’s beginning to have an effect on the marketing industry.
    If consumers are gaining control, how can the marketing industry use this to their advantage? Here’s a novel advertising idea: instead of pushing advertisements at people about what we think they like or will be interested in—assumptions based on general trends of an audience’s demographic type—why not target what we know they want? This is exactly what Internet marketing can do for you.

    The Rise of Internet Marketing
    Since its birth in 1989, the World Wide Web, and its worldwide use, has exploded. According to Nielsen/Net Ratings, there are now nearly 900 million Internet users worldwide, over 200 million in the United States alone. Research firm marketer reports that U.S. adult Internet users will spend an average of $878 online this year which equates to more than over 100 billion dollars in e-commerce business being generated from the United States alone.
    In spite of these astounding numbers, Internet marketing—which includes such marketing techniques as e-mailing, display ads or banners, rich media, and the most effective: keyword search—is only a $3 billion industry? That may seem considerable, but a study conducted by ZenithOptimedia reports that Internet marketing makes up less than
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