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How do I get a top ten position on Google? The positions in Google are decided by a special formula called PageRank. If you are trying to get more traffic to your website or sell more products then it would be useful to be in the Google top ten for your keywords, yes? To do this you are probably going to need to know a little bit about how PageRank works. Can you imagine how useful it would be to know what Google looks for in a top ten results and then do it? The power of the underestimated: Word-of-mouth Marketing Word-of-mouth marketing is rarely the focus of a new businessperson seeking to gain more clients. Everyone wants to start an affiliate program or pay someone far too much to "manage their add campaign". However, many of the biggest businesses choose to use word of mouth marketing instead of a pricey campaign.