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Yahoo! also has a pay per click program. Want to make money while directing more traffic to your website? You might consider pay per click advertising streams. They can direct Internet users who might want to pay for your information or products to your site at the same time you offer advertising space to sites your users might be interested in. E-strategy Improves Your Website’s Online Visibility With The Help Of Seo Search engine optimization (SEO) is the reason why many websites are listed at the top of many major search engines including Google, Yahoo, AOL, MSN, and Ask. SEO is an online marketing strategy and it is a vital part of any website plan.