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Sue Currie's Articles in Business - General

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  • A Dozen Ways to Develop your Personal Brand
    A strong personal brand can really contribute to building your profile and business. To pick up a few ideas on how to develop your PB read further.
  • Blow Your Own Trumpet for Positive PR
    Are you a shy retiring wallflower? Well that won't work if you want people to know about your business. Read why you need to promote yourself to stand out.
  • Brand You to Stand Out and Shine
    Your personal brand needs to stand out and shine. It's not just your logo that represents your company...so do you! Read how to define your personal brand and image.
  • Build Brand, Buzz and Business through the Power of the Press
    Learn how to use the power of the press to build awareness and create some buzz for your business.
  • Business Shine
    The art of wining and dining in the business environment needs to be considered for business success. Learn more about appropriate business manners and etiquette to help you stand out and shine in the corporate environment.
  • Choose Colours to Shine
    Choose the right colours to wear to help reinforce your personal brand and let your true personality shine through.
  • Communicate Clearly to Connect
    Do you think it’s easier to write an email rather than pick up the phone and have a real conversation? Well you’re not alone. When we’re busy working at our computers all day, generally alone, it’s easy to lose the knack of easy conversation. Here's a few tips to get talking again.
  • Create Website Publicity Buzz
    Having a online presence with your own website is mandatory these days. But your website needs to be more than just an online brochure. Read tips on how to promote your website.
  • Do it Yourself Marketing
    Read how a mix of marketing and communication will help build your business.
  • How to Promote Your Online Presence
    Most of us are aware of the many benefits to having an internet presence. These days a website is an essential element of your public relations and marketing mix. Particularly for small businesses, it establishes you as a leader in your area of expertise and provides you with a competitive advantage. But you need to promote it.
  • How to Write a Media Release
    Learn some tips on how to write an effective media release that will help boost your profile through publicity and medi coverage.
  • Is all Publicity Good Publicity?
    The power of the press can often make or break a business. But often people think that any publicity at all is better than none. Beware...your personal brand is at stake.
  • Lessons Learned from a TV Appearance
    If you have the opportunity to be interviewed on television, then grab it, as it is very worthwhile and may help promote your product or service. But if you're not sure what to do or say, then take a look at Lessons Learned from a TV Appearance.
  • Media Interview Success
    Being asked to do a radio or television interview can be a daunting prospect. But if you prepare well and are aware of how the media works, the process will go quite smoothly.
  • Network for Personal PR to Shine
    Building relationships with your public is public relations. One way to build connections and relationships is through networking. It is very effective personal PR and one way to reinforce snd let your personal brand shine through.
  • Package Yourself to Shine
    Corporations know the power of packaging a product so the brand has appeal to the consumer. Often in business the package is the person. What does your personal brand look like? What message does your image send?
  • PR is More Than Just Publicity
    Most of us are aware of how effective it is to raise awareness of our business through the media. Getting publicity can create profits. But there's more you can do to create awareness of who you are and what you do. Read more.
  • Send a Media Release to Stand Out and Shine
    Publicity and gaining media exposure is a very effective way to create awareness of your business. Read why you should send a media release.
  • Shine by Dressing for Success
    Is dressing for success appropriate in today's business world? Does what you wear truly reflect your personal brand and the image you want to portray?
  • Shine Through Winning Awards
    Can you say that you're a winner? Well I hope you have a winning attitude to life but one way to really shine and stand out is by winning an award. Even entering an award to raise the profile of you or your business is a good idea.
  • Shine Through Your Personal Brand
    If we want our business or ourselves to succeed, we need to be in personal alignment with what our company represents. Not everyone loves their job "' but boy does it help if our personal aims, vision and values are in alignment with what that organisation represents.
  • Speak for Success
    Being able to stand out and deliver a compelling presentation will set you apart. Read tips to help you be a better presenter.
  • Stage a Special Event to Stand Out and Shine
    Staging a special event from a simple boardroom lunch to a trade fair is one way to create awareness of your buisness and build your brand.
  • The Power of Personal PR
    Personal public relations plays big part in business success. People want to do business with people they like, so it is those "personal" relations that are just as important as traditional media PR.
  • Top 10 Tips to PR Success
    Publicity is a very effective method of creating awareness of you, your product or service. Read how you can can get your message out through "word of mouth" promotion.
  • What is Public Relations
    Public relations is an essential part of the marketing mix for your business. But what is PR? Is it publicity?
  • What's in a Name?
    You need to think how you are going to present your business right from the start. What name will work? Are the business images saying what they need to? Is your brand communication clear?
  • Word of Mouth Publicity
    Word-of-mouth is a powerful publicity tool. You can create awareness of you and your business by knowing a few PR techniques. Publicity is a great way to build your brand.
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