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Phil Robinson -23550's Articles

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  • Content is King
    Updating your website frequently is important not just so the search engines index you more frequently, but also for your visitors. A site that has old news on it, or outdated articles and information, gives a poor impression to visitors.
  • It's All About Who You Know......CRM 2.0
    Many UK businesses have failed to grasp the importance of social networking, seeing it only as a passing fad, with sites such as Facebook, Myspace, Bebo reportedly eating into employees' productivity as non work-related photos, gossip etc are shared.
  • MrktN 2 d txt gnr8n
    There seems to be a general decline in spelling and grammar, which appears to be accentuated by the proliferation of text messaging and abbreviations.
  • Planning a Web PR Strategy
    A Web PR strategy can be a long-term online marketing plan, made up of individual campaigns, or it may just be a one-off campaign designed to achieve a single objective.
  • Share Your Wisdom – Publish a Book
    Every business has within it a wealth of knowledge and experience that could benefit others. Whether this is how to use your products efficiently and effectively (eg a user’s manual), or lessons learnt starting and expanding your business, it is likely that you are sitting on a potential source of revenue.
  • Syndicate Your Content
    The Internet has opened up exciting routes to disseminating information and syndicating content to far wider audiences than ever previously possible.
  • The Importance of Tagging
    Tagging documents with keywords, particularly in academia, has been around for generations, and has become mainstream on the internet in the past few years, especially with the introduction of social tagging or bookmarking, with the likes of del.icio.us.
  • The New World of Prosumers
    The advent of online communities and the huge amount of information now available through the Internet has led to the enablement of the consumer, and the development of the prosumer. No longer is the customer an easy horse to lead to water. Customers have become proactive in how and where to spend their money, often researching many different aspects of a product before making that final purchase decision.
  • Web 2.0 – Flickr, Twitter, delicious etc
    However, some sites are leading the way in their field and do provide valuable opportunities for Online Public Relations (PR) and marketing at very little expense.
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