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  • Digital Television Transition- High Definition Answers
    This is the biggest thing to happen to TVs since the introduction of color. Digital television is no longer a subject discussed only among the techno-savvy and gadget-obsessed. It's now a hot topic ignited by the United States government, fueled by cable providers and electronics retailers, and spread in the everyday conversations between even the most casual consumers.
  • Video Production- High Definition Technology
    If you've watched television during prime time recently you no doubt have seen it. The banner line at he bottom of the screen, usually accompanied by some sort of special sound effect, that reads, "This program broadcast in High Definition where available". Media technologists, broadcasters and even the salesmen at Circuit City have been talking about HD for years and now it has finally arrived.
  • Video Production- Finding the Right Production Company
    You know what you want, but where do you find it? The hunt for a production company requires the knowledge of where to look; however, the hunt for a great production company involves much more consideration.
  • The Elements of Modern Motion Graphics
    Creating motion graphics is often the synergy of many different applications and skill sets. In addition to a good sense of design, an artist involved in modern motion graphics needs to have knowledge of four major areas: bitmap graphics, vector graphics, 3D graphics and compositing software.
  • Video Production- Developing Your Message
    So you've just discovered (or been told) that your company needs a video... and you're in charge of it. Congratulations! You are about to embark on a fun and exciting journey- one that is not always easy, but one that will leave you with a true sense of accomplishment, positive reactions from your customers, and hopefully... a pretty feather in your cap for the boss.
  • New Media Primer, A World of Digital Gypsies
    Can you recall the first time digital communication startled you with a personal suggestion? Your first Amazon.com recommendation, or a television show TIVO recorded for you, just because it thought you might enjoy it?
  • Digital Media: The Challenges in a New Competition
    Can you get what you want from an audience in seven seconds? Our dwindling attention spans are creating new challenges in communication. Traditional marketing efforts were designed to lure, entertain, inform and persuade the masses. Today, we strive for the same goals while racing against our audience's limited time offer of attention.
  • Video Production- Chroma Key Lighting
    Lighting a large chroma key drop is not very difficult with a little attention to detail and a few studio multi-source instruments. Chroma keying requires a lot of work and practice to achieve believable results, but the effort is rewarding. With a fundamental chroma key technique and proper lighting, you will stand a much better chance of getting the shot you want.
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