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Michael Mould's Articles in Internet Marketing

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Online Bookselling and International Orders – Is it Worthwhile Anymore? Many an online bookseller has been faced with this question recently owing to the US postal increases and changes in international shipping options, both of which make selling internationally less profitable. Hoarding - Poor Bookseller Etiquette Library book sales are getting more competitive, particularly the pre-sale events, but that is not an excuse for leaving your manners at home when you attend. SEO Services and Targeted Email Rackets Everyone that has a website wants to increase their traffic and there are many services that claim they will dramatically increase the number of visitors that are specifically interested in your website's product as well as services that say they will improve your website’s visibility, but do they really deliver on their promises? Give Your Customers Something More There are many "How To" books these days that are print on demand published and sold online by some very knowledgeable authors, but few follow through and offer their customers anything after making the sale. Why are Laser Scanners Being Banned From Book Sales? A few people have recently asked me why I think many of the big book sales are banning scanners and it has been a topic of discussion among many booksellers. Is There Anything To A Bookseller's Name? When a bookseller chooses a name for his/her business, should they be concerned with the name they choose, or does it even matter? Common Courtesy, Professionalism, and Respectful Treatment Does Matter for Internet Sellers Too All of us have received vicious email from our customers that we felt was unjustified or just plain stupid, but do not let your infuriation control your pen when responding to them; use common courtesy and be respectful.

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