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Simple ways to create and read Rich Site Summary(RSS) Article about RSS technology. RSS = Rich Site Summary. RSS is a format for delivering regularly changing web content. RSS makes it possible for people to keep up with their favorite web sites in an automated manner that's easier than checking them manually. Once info about each item is in RSS format, an RSS-aware tool can check the channel for changes and react to the changes in an appropriate way. RSS as introduced by Netscape Inc. In 1999 then later abandoned in 2002 stood for 'Rich Site Summary'. RSS formats are specified using Extensible Markup Language, a generic specification for the creation of data formats. Moreover, Really Simple Syndication is a free and easy way to promote website. Special computer programs called 'RSS readers' have been developed that automatically access the RSS feeds of websites.