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Lou Castillo's Articles in Real Estate

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  • 8 Common Mistakes That Real Estate Investors Make
    1. They don’t market to find their deals or more specifically to locate the leads. They run around looking for and chasing these deals. They follow all those standard cheap or free approaches that you hear about: working with real estate agents, calling the ads in the paper...
  • Are You A Dinosaur? Establish Your Web Presence Now!
    If you are a wholesaler, a landlord, or a rehabber you need to have a web presence. More and more people are turning to the web to find all of their goods. I recently read that between 66 and 75% of homebuyers found their home by searching on the internet.
  • Don't Look For Rentals, Let them Find You
    The trick that I use is that I don’t specifically go out there and look for rental properties. I let them fall into my lap through the marketing that I am doing. By doing extensive marketing I am getting a lot of leads coming in.
  • Get Comfortable With Your Direct Mail Houses
    It is a lot of work getting your direct mail pieces out. What happens is that if you are trying to do everything yourself you finally get to a point that you don’t want to do it anymore. Mail houses are very inexpensive and here’s why. The United States Post Office offers a presort discount.
  • Getting Started: Which Strategy Is Best For Me?
    There are a lot of different strategies out there and if you are looking to create quick cash then the best thing to do is to either wholesale a property or renovate a property. I love wholesaling because it is a quick easy business. You find deals, you flip them to other investors...
  • How To Use The Internet TO EXPLODE Your Investing Business
    The internet is an integral part of doing business today. Are you using the internet effectively? Do you have a web presence where motivated sellers can go to get more information? Have you built a list of wholesale buyers? Even private lenders will use your website to find out more information.
  • Investors - Determining Values in this Crazy Market
    The other day I had a call from an investor friend who asked how I determine values in this crazy market. The first thing to do is to pull the comparable property sales. Comparable property sales are properties that are as close to the subject property as possible.
  • Quick Tips For Serious Real Estate Investors:
    You want to have a lot of leads and your marketing will bring them to you. Drive those leads into a local number even if you are not local to them. They are going feel secure. The prospect list that you are mailing to is going to feel more secure if they are calling a local number...
  • Steps To Building A Successful Real Estate Investing Business
    The first step is to have a dream about what it is that you want to create and achieve. "Dream!" Let it become wild. Really see it. Touch it. Taste it. Be able to really envision what it is that you want to happen. If you don’t have a dream then you don’t have passion.
  • Test Yourself - Is This A Good Deal?
    Let’s take a look at a typical deal that came into one of my students. This is not as great as a wholesale or rehab but it could be a good rental. The after repaired value of the property is $105,000.
  • The World's Easiest Short Sale Process
    If you are doing a lot of pre-foreclosures, what you are going to be seeing is a lot of short sales coming in. What you are going to find is the people owe too much money than you can pay for the house. And the only way for you to be able to work through that is to do a short sale.
  • Top 5 Mistakes That Real Estate Investors Make
    1. Not setting enough funds aside for marketing which causes the marketing to stop. Understand that marketing is the cornerstone foundation to this business.
  • Your Investing Failure Is Not Your Fault - Quick Guide for Success
    If you haven’t moved your business as far along as you want to, here are some quick steps you can take to start your investing. You can’t sit back and wait for that one big deal. Success is the product of applied knowledge. Success is a result of your actions.
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