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Lory Sargu's Articles in SEO

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  • Why Is Search Engine Optimization Essential to Online Success?
    The internet provides users with a fast and convenient way to look up information and to make purchases. However, there is an unbelievable amount of competition out there and you have to be able to reach the consumers. Almost everyone uses a search engine to type in keywords or phrases to find what they are looking for. However, You may have found that there are pages and pages of hits.
  • SEO (Search Engine Optimization) Basics – Part I
    The first thing you should know about SEO is that Consistency is the “key word”.
    Because of that, in this first article I will cover the immediate things that relate to
    solid Search Engine Ranks for particular number of key phrases. This will apply to any type of website, on any industry you are targeting. Lets review first 5 areas:
  • SEO (Search Engine Optimization) Basics – Part II
    In the second and final part of this article I will cover the remaining 5 areas that relate to solid Search Engine Ranks for particular number of key phrases. Again, this will apply to any type of website, on any industry you are targeting.
    Lets review the last 5 areas:
  • Google Best Search Engine Optimization (SEO) Practices – Part 1
    This article will guide you through the important steps on how to create and maintain sites in Google. If you have an existing site, use this as a reference to ensure that you are doing everything right. I am going to review 5 areas at a time.
  • Google Best Search Engine Optimization (SEO) Practices – Part 2
    The second part of this article will guide you through the important steps on how to on-page optimize sites in Google. If you have an existing site, use this as a reference to ensure that you are doing everything right. We review 5 more areas.
  • Google Best Search Engine Optimization (SEO) Practices – Part 3
    The third part of this article will concentrate on the meta tags area of the optimization for Google. I will mention them in the order they should normally appear in the source code. I will review 5 essential meta areas.
  • Google Best Search Engine Optimization (SEO) Practices – Part 4
    The four part of this article will concentrate on the link areas of the off-page optimization for Google. I will review 5 essential link areas.
  • Google Best Search Engine Optimization (SEO) Practices - Part 5
    The fifth and last part of this article will concentrate on the internal and analysis areas of the optimization for Google. I will review 3 essential areas. Let’s start:
  • Explanation of the Google Supplemental Index
    This article will guide you through the main reasons why pages get listed on this index, and most importantly, how to get them out. If you have an existing site, there is a high probability that you may have pages in the supplemental index, so use this as a reference, and make sure you follow the steps outlined here.
  • Link "Quality" for Link Building Explained
    This article will explain the importance of link quality, and its application to link building. Everyone may have a different understanding of what “quality” is on terms of links, but essentially that is your decision entirely. If you have an existing site, that you need to build links for, use this as a reference check list to ensure that you are link building properly. I am going to review the key 6 areas.
  • Article Writing and SEO (Search Engine Optimization)
    This article will guide you through the main reasons you should be using article writing as part of your SEO efforts to gain backlinks and link popularity, or in other words, turning content into link s and traffic. Getting targeted traffic is a direct result of this process. This will apply to both new and existing sites, and I am covering here what to do when writing articles.
  • Directories Submissions and SEO (Search Engine Optimization)
    This article will guide you the importance of directories submissions in launching a new site, or ranking an existing one. I am going to review 6 important areas.
  • How to Manage Duplicate Content in Your SEO
    This article will guide you through the main reasons why duplicate content is a bad thing for your site, how to avoid it, and most importantly, how to fix it. What it is important to understand initially, is that the duplicate content that counts against you is your own. What other sites do with your content is often out of your control, just like who links to you for the most part… Keeping that in mind.
  • How to Measure Keyword Density For Your SEO
    This article will guide you through the main myths around keyword density and SEO. Even though keyword density should be a part of your SEO efforts, there is a lot of confusion about what “density” is and how to apply it properly. Also, how much is density percentage is good? This will apply to both new and existing sites, and I am covering here what to know about keyword density.
  • Search Engine Optimization (SEO) For Google, Yahoo, and Msn
    In this article I will review the similarities and differences between the ranking algorithms of Google, Yahoo and Msn. Google and Yahoo are considerably reasonably close in terms of off-page factors weighting compared to Msn, which is more on the on-page side. Like Google, Yahoo and MSN will discount obviously identical and unnatural looking anchor link text. Since these algos are frequently updated, I will only concentrate on those factors that do not. Otherwise, mayor updates should take place for them to be replaced by other/better methods.
  • Links For (Search Engine Optimization) SEO - Part 1
    This article covers a much discussed topic in the SEO community. Also, clients and often site owners come up with questions about what links to get, and how to get them. Note that I will not consider reciprocal links here, because of better alternatives, and because their effectiveness only applies to a small number of sites, who use them under 10% of their overall link ratio. I will review the main types you want to get for your site.
  • Links For (Search Engine Optimization) SEO - Part 2
    In the previous article on this topic, I covered the main types of links you want to get for your site. On the last part, I will clearly state which types of links to stay away from pursuing, and I will further explain some misconceptions about the good types of links.
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