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7 Key Skills to Becoming a Successful Wedding Planner Becoming a wedding planner involves more than just planning a wedding. You must understand the business aspect of your service and learn to manage your time to earn the most profits. You will be the face of your business and your own public relations representative. Every day you will have the opportunity to build -- or damage -- your reputation as a businessperson. Wedding Planner Career - Tips On Preparing The Wedding Budget Once you have gotten a basic idea of what the couple is imagining, you can begin to figure out how much the couple's dream wedding will cost, and how much money the bride and groom (or their families) are planning to spend. Obviously, not every couple has unlimited funds to plan their nuptials. A good wedding planner will be able to take the couple's picture perfect wedding and scale it down to size as necessary to fit their budget.