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Kim and Charles Petty..'s Articles in Marketing

  • 8 Ways To Get People To Visit Your Web Site Again And Again
    1. Polls
  • How To Increase Your Online Sales Anytime
    Hold a discount sale on your web site. Use the sale to get rid of excess inventory, gain new or repeat customers, and increase your sales. Most businesses pick a theme for their sale, like a Halloween Sale. Below are six unique sales themes you could use:
  • How To Eliminate Your Competition Without Bloodshed
    So how do you eliminate your competition without bloodshed? You must create a niche for your business. A niche is something that makes your business different from your competitors. To compete with other businesses nowadays (especially online) you need something that nobody else can copy. One of a kind!
  • Build A Successful Business By Staying Connected
    Over the course of your business life you'll come in contact with a number of other business people. They could be lawyers, business services, suppliers, customers, etc. These people are important to your business in more ways than one. If you hired them or they bought your product or service, you can also gain their business knowledge, experience, ideas, and advice. How do you do this? Stay Connected! Network! Networking is when two or more different businesses stay in contact on a regular basis to build and improve each others business.
  • 9 Sure-Fire Ways To Increase Your E-zine's Readership!
    You Have Won!
  • 5 Sure-Fire Ways To Attract New Customers Now
    1. Give Away An Electronic Information Product
  • 18 Reasons To Write An E-book And Then Give It Away For FREE
    1. People will visit your web site to get the free valuable information.
  • The Secrets Of Chat Room Marketing Exposed
    Chat Room Marketing is the use of online chat rooms to promote your product or service. Chat rooms are usually broken into categories. Find the right chat room where your targeted audience would gather. Create a chat room profile with your ad, business info, or signature file in it. Announce to everyone in the chat room something interesting or free that's offered on your web site. This will draw visitors to your web site. Always be aware of chat room rules before engaging the visitors in a sales pitch that could be considered SPAM.
  • How To Turn Freebies Into Sales
    You can increase sales and profits by offering freebies to people who buy your main product or service. They increase the over all value of your main offer and in return people feel they're getting more for less.
  • 3 Ways To Generate Profitable Business Ideas Anytime
    All businesses are created first by ideas. Then once you're in business you need ideas for marketing, advertising, solving problems, product development etc. The difference between success or failure could be one just one idea. That's all! Below are three ways to generate profitable business ideas.
  • Redecorate Your Web Site To Increase Sales
    The use of the right colors on your web site can actually increase your sales. When people see certain colors they can change their emotions or they can symbolize things related to the colors.
  • 10 Scorching Ways To Heat Up Your Sales
    1. Email each visitor a satisfaction questionnaire after they purchase. This will allow you to improve your order system, customer service, site, etc.
  • 5 Innovative Ways To Advertise Your Web Site
    1. Directory Linking
  • 10 High Octane Ways To Unleash Your Profits
    1. Use more than one P.S. in your ad copy. It is one of the most read parts of any ad, so why not use two or three of them instead of one.
  • 5 New And Lesser-Known Online Business Ideas
    1. Ask people to find a hidden link in your ad copy. If they find the hidden link, tell them they will get a prize or freebie by clicking on it. This will increase the chance that they will buy your product or service because they will read your whole ad copy.
  • 20 Possible Reasons Why Your Business Is Failing
    1. You don't offer free original content.
  • 10 Psychological Desires To Insert Into Your Ad
    1. Most people like surprises because it's a change of pace from their routine. Tell your prospects that they'll get a surprise free bonus for ordering.
  • 10 Super Charged Ways To Spark Your Sales
    1. Add a free interactive game to your web site. You could hire someone to create it. The game should be related to the theme of your web site.
  • 10 Ways To Improve Your Customer Service
    1. Stay in contact with customers on a regular basis. Offer them a free e-zine subscription. Ask customers if they want to be updated by e-mail when you make changes to your Web site. After every sale, follow-up with the customer to see if they are satisfied with their purchase.
  • 10 Persuasive Triggers To Plug Into Your Ad
    1. Most people want to win over others. Tell your prospects how their family or friends will admire them if they buy your product.
  • 10 Lightening Fast Ways To Escalate Your Sales
    1. Sell an inexpensive product to sell an expensive product. If people like your inexpensive product, they'll be persuaded to buy your expensive one.
  • 8 Ways To Increase The Perceived Value Of Your Freebies
    Almost everyone is giving away a freebie so they can attract people to their web site. They are giving away free e-zines, ebooks, services, etc. What's happening to all this free stuff? It's loosing it's perceived value. Every time you surf the internet or check your e-mail you see at least 20 to 50 freebies offers.
  • 8 Benefits Of Helping An Online Business Newbie
    Do your remember when you first ventured out in the online business world? You probably had questions and problems along the way. Wouldn't it have been easier if you had help? When a newbie asks for your advice, educate them; answer their questions and help them solve their online business problems. If you do not have the knowledge to help them out, point them in the right direction.
  • 10 Things You Should Try To Barter For Before Buying
    1. Information Products - it could be ebooks, "how to" videos, cassettes, magazines, newsletters, paid e-zines, courses, etc.
  • 10 Ways To Gain An Avalanche Of Sales
    1. Utilize holidays to increase your visitors or sales. You could give away free electronic greeting cards, hold discounts, send customers holiday cards, etc.
  • 10 Phenomenal Ways To Plug In Extra Profits
    1. Attend trade shows and seminars that are related to your specific industry. Pass out business cards or brochures about your business.
  • 20 Ways To Convert Visitors Into Subscribers
    1. You could offer your visitors a discount on all the products you sell if they subscribe to your free e-zine.
  • 20 Sure-Fire Ways To Get People To Link To Your Website
    1. Offer other web sites free content to post on their web site. Include your link on all of your content. The content should related to your web site because it will be in front of your target audience.
  • 20 Ways To Increase Your Traffic And Sales With eBooks
    1. People love to get free stuff. A free eBook is perfect. They will visit your web site to get the free valuable information.
  • 10 Ways To Get Your Ads Or Messages Noticed
    Do you post to message boards, e-mail discussion lists, classified ads sites, FFA sites or newsgroups? People will usually read the subject line before they read your ad or message, so it's important they get noticed. Below are ten simple, but powerful tips to get your ads or messages noticed.
  • 10 Ways To Propel Visitors To Your Order Page
    1. Write your ad copy like you're talking directly to your visitors. Use the words "you", "your", and "you're" a lot in your ad copy.
  • 10 Ways To Promote Your Web Site While Doing Non Business Tasks
    1. Have a bumper sticker printed up with your website address and other business information. Place it on the bumper of your car. People will see it when you're driving.
  • 10 Ways Web Site Text Can Impact Your Reader's Buying Decision
    The appearance of your web site text can actually increase or decrease your sales. The size, font, style and color of your text can easily affect your reader's buying decision. Below are ten points to consider when typing text on your web site.
  • 10 Ways To Keep Visitors At Your Site Longer
    The more time people spend at your web site, the more time you'll have to persuade them to buy your product or service. Below are ten powerful ways to keep visitors at your web site longer.
  • 10 Ways To Suck Up Orders Quicker Than A Super Vacuum
    1. Increase the number of visitors that revisit your web site by publishing a free course right on your site. Just release a new lesson once a week.
  • 10 Ways To Indirectly Get To The Top Of Search Engines
    There are millions of web sites trying to get listed in the top 20 spots of the major search engines. That amounts to a lot of competition! I say if you can't get listed at the top, indirectly get to the top.
  • 12 High Readership Content Ideas
    1. How To Articles: they include detailed step by step instructions. Examples: how to publish your e-zine, how to promote your business, how to attract visitors to your web site.
  • 10 Ways To Sell Your Products Faster
    1. Give people a deadline to order. Tell people if they order by Jan 28, 2000 they will get a discount or free bonuses. This will create an urgency so they don't put off buying.
  • 10 Sure-Fire Ways To Intensify Your Sales
    1. Team-up with your weaker competitors to beat your stronger competitors. You can create win/win joint venture and cross promotion deals with them.
  • 10 Ways To Make Your Ad Command Attention
    1. Place colorful graphs, pie charts and other charts in your ad copy. Use charts that will grab a persons eye and also support your product claims.
  • 10 Ways To Erupt Your Sales Like A Volcano
    1. Save time and money using ad submitters. You will reach a larger part of your target audience far more quickly than by manually submitting your ad.
  • 10 Nitty-Gritty Ways To Increase Your Orders
    1. Express the same views as your target audience. Bring up common likes and dislikes in your ad. This will create instant rapport with your audience.
  • 10 Ways To Get New Product Ideas
    1. Solve an existing problem for people. There are thousands of problems in the world. Create a product that can provide a solution to one of those problems.
  • 10 Ways To Increase Your Traffic And Sales
    10 Ways To Increase Your Traffic And Sales By Giving Away Software
  • 10 Ways To Create A Popular Online Community
    An online community could be a chat room, e-mail discussion list, discussion forum or other technologies that allow groups of people to communicate at your web site. When you have a popular online community it will increase your traffic and sales. Below are ten ways to attract people to participate in your online community.
  • 10 Ways To Increase Sales By Promoting Yourself
    People will feel more comfortable purchasing your products if you give them a little information about yourself or business. The information could be your profile, employee profiles, overall business history, education credentials, awards you've won, etc. Below are 10 ways you can use to promote yourself.
  • What You Need To Sell Info Products To Hot Niches
    There are a lot of people who would love to be able to create a cool informational product and be able to make a great living (even get rich) while sitting in a comfy chair in front of their computers knowing that never again would they have to drive in rush hour traffic with all those crazies or put up with an unrelenting, over zealous boss who never had and never would or could be pleased.
  • 10 Tips For Writing A Highly Persuasive Ad
    1. Publish a picture of yourself in your ad. This will show people that you're not hiding behind your web site and you're not afraid to backup your product.
  • Making Money From Content Rich Sites
    Making money from a content rich niche marketing website can be very easy, very difficult or impossible. First let's define and describe what a content rich niche market website is and how it works. You won't find a list for "Niche Markets" anywhere. There isn't one.
  • 10 Ways To Increase Your Affiliate Commissions
    1. Participate in chat rooms related to the product you're reselling. Start a conversation with a person without trying to sell to them. Later on, while you are chatting, mention the product you're reselling.
  • 10 Ways To Increase The Perceived Value Of Your Product
    1. Sell your product at a higher price. This increases the perceived value because people usually associate the higher priced product as being better.
  • 10 Sizzling Ways To Ignite Your Profits
    1. Create a memorable logo and slogan to brand your business on the internet. When they see your slogan or logo it will remind them of your business.
  • 10 Strategic Ways To Maximize Your Profits
    1. Tell people the point or focus of your web site. Explain to them what things they can do or which goals they can accomplish while visiting your site.
  • Making Money From Publishing Newsletters
    The object, of course, of any niche marketing business adventure is to make a profit. When people subscribe to your online newsletter or ezine, their object is to get the information that you are able to provide to them. When people subscribe to your online newsletter or ezine, your object is to make money by supplying that information.
  • 10 Killer Ways To Keep Your Profits Rolling
    1. Give people a free online utility. When you offer a utility that can solve a person's problem, people will definitely visit your web site.
  • 10 Upsell Strategies That Will Increase Your Profits
    As you know it can be very expensive to attract new customers. You can cut down on those expenses by "upselling" to those new customers. For example, let's say you're selling a computer with a 15" monitor for $1200. You tell people they can upgrade to a 17" monitor for only $200 more. That's upselling! Your goal is to get more money out of the first sale. Below are ten upselling strategies you can use to increase your profits.
  • 10 Shocking Ways To Super-Charge Your Sales
    1. Test different web site color themes to see which combination will sell your product better. You can also test the size and style of your web site text.
  • 10 Sizzling Ways To Improve Your Ad Copy
    1. You could decrease or increase the length of your ad copy. There is no rule on how long your ad copy should be unless space is a consideration. The ad should be long enough to sell your product.
  • 10 Proven Ways To Accelerate Your Profits
    1. Make copies of your web site in many different languages. This'll allow foreign speaking people to read your web site and advertisements.
  • Niche Marketing vs. Internet Marketing Niche
    Comparing niche marketing and an Internet marketing niche is equivalent to comparing apples with oranges. Apples and oranges are both fruit. Niche marketing and an Internet Marketing niche are both forms of Internet marketing but as different as apples are from oranges.
  • 10 Killer Ways To Jump Start Your Profits
    1. Offer to write exclusive articles (that means you only submit them to one place) for high traffic web sites in exchange for a link back to your site.
  • 10 Sizzling Offers That Sell Like Crazy
    One of the best way to increase your sales is to offer your potential customers a special offer. It could be trial offers, discounts, purchase awards, etc. Below are ten sizzling offers you could use to sell your products like crazy.
  • 10 Ways To Amplify Your Orders
    1. Think of ways to get your site or business on the the news. You could sponsor a fundraiser, break a world record, hold a major event, etc.
  • 10 Reasons Why People Don't Visit Your Web Site
    1. You don't offer free original content. It's important to give your visitors information they can't find any- where else. If you're the only source for a certain type of information, people will flock to your web site.
  • 10 Killer Profit Boosters
    1. Gain an advantage over your competition. You should find one benefit your competition doesn't offer and use it as your main selling point.
  • 10 Order Pulling Ways To End Your Ad Copy
    1. You could end your ad copy by telling people what will happen if they buy your product. Use your most powerful benefit as the example.
  • How to Research and Find Your Niche Online
    Deciding on what product or service you will promote in a niche market should be based on a simple principle. There should be a demand for your product or service. You want to offer something that people actually need, something that will make their lives better, make them feel better physically, make them look better, or help them solve a problem.
  • 10 Riveting Ways To Nail Down Instant Sales
    1. End your slow sales periods by planning ahead. Plan to add extra bonuses, hold a sale or package your product with other products.
  • 10 Killer Ways To Make People Click
    1. Use reverse psychology on your banner ads. You could tell people not to click on your banner ad. For example "Don't Click Here If You Are Comfortable With Your Looks"
  • Why Niche Marketing is the Way to Go in Succeeding Online
    Niche Marketing is the last great frontier for the small business entrepreneur. Out there in the 'real' world, small businesses don't have a half fair chance of competing against the giant international corporations of the world. The Internet has evened the odds for small business. The Internet has created a real equal opportunity for those who are willing to use it. There are several different ways to make use of niche marketing and succeed. All of the ways require getting a domain and a webhost, building web pages and adding content. Those are just the basic basics of Internet Marketing in any form. Then there are the choices of how to go about building a successful niche marketing site that will provide you with a profit.hopefully a very large profit.
  • 10 Profitable Reasons To Add A Discussion Board
    10 Profitable Reasons To Add A Discussion Board Or Chat Room To Your Web Site
  • 10 Shocking Ways To Energize Your Sales
    1. Start your own internet radio station. It could be related to the theme of your web site and you could advertise your products over the station.
  • 10 Mind Busting Ways To Gain More Orders
    1. Automate your online business to save extra time for marketing and advertising. You could use auto- responders, time saving software, etc.
  • 10 Resourceful Things You Can Do With A Product That Doesn't Sell
    1. Sell the reprint/reproduction rights to the product. You could make money selling other people the rights to reproduce and sell the product. People are always looking for new products to sell.
  • 10 Power-Packed Ways To Spark Your Sales
    1. Spend money on targeted advertising instead of mass media advertising. You don't want to waste your ad dollars on people who aren't interested.
  • 10 Cool Ways To Attract People To Your Web Site
    1. Give people a free subscription to your e-zine. Almost everyone is publishing a e-zine nowadays so it's important to give something extra with the free subscription. You could offer a free gift or advertising when people subscribe.
  • 10 Killer Ways To Sell Your Back-End Products
    A back-end product is a product you attempt to sell your customers after they have recently purchased a related product from your business.
  • Going To Bookshops To Identify A Hot Market
    The day may come when people do all of their researching and reading online but it isn't here yet. Fiction, of course, will always be in print it would be hard to curl up with a good novel in front of the fireplace on a cold winter day with a computer.
  • 10 Killer Ways To Make Your Online Testimonials More Believable
    1. PICTURES
  • 10 Power Packed Ways To Boost Your Profits
    1. Sell a few back end products that are not related to your main product but are needed by all humans. Every customer that buys from you is human.
  • 10 Killer Ways To Defeat Your Competition
    1. Offer free original content. It's important to give your visitors information they can't find anywhere else. If you're the only source, they'll visit your site.
  • What You Can Do To Make Money From Niches
    One reason that so many people want to work from their homes is that there in no need for a large financial investment to begin an online business. One doesn't need to invest heavily in product development. Those who have expertise in almost anything can begin by simply writing an e-book and promoting it or obtaining a website and promoting products that are produced by others.
  • 10 Mind Blowing Ways To Increase Your Sales
    1. Show your prospects how much enthusiasm you have for your product and business. If you're convincing enough, they will be enthusiastic too.
  • 10 Eye Popping, Jaw Dropping Ad Copy Secrets
    1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales.
  • How Can RSS Benefit Your Blogging Activities?
    How can RSS benefit your blogging activites? RSS can benefit your blogging activites in two different ways: it can help you generate traffic and it can help you retain traffic. RSS can benefit your traffic-generation efforts by adding fresh, optimized content to your blog automatically; and it can benefit your traffic retention rate by providing better, updated content for your blog visitors.
  • 10 High Powered Ways To Increase Your Traffic
    1. Trade links with other web sites. They should be related to the subject of your web site. Instead of trading links, you could also trade banner ads, half page ads, classified ads, etc.
  • Looking For Problems To Solve Via Forums
    Niche marketing as its best helps to solve real problems that real people live with everyday. If you can come up with a product or service to promote in a niche market that will help people solve their problems then you will have a money making niche market website and can quickly build a long list of potential customers.
  • 10 Intriguing Ways To Propel Your Online Sales
    1. Add extra subjects to your web site. Most free ad sites only allow you to submit your web site to one category. This'll allow you to submit it to many.
  • 10 High-Impact Viral Marketing Strategies
    Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use. Below are ten high impact viral marketing strategies:
  • 50 Benefits Of Joint Venture Marketing
    What Is A Joint Venture?
  • 10 Hot Ways To Sell Your Products Like Crazy
    1. Turn your ad copy into a story or article. Your visitors won't be as hesitant to read your ad and will become more interested in your product.
  • 10 Heavy Duty Online Sales Grabbers
    1. Give your prospects extra incentives so they will order quicker. It could be free shipping, a faster shipping option, free gift wrapping, etc.
  • 10 Innovative Ways To Use Your Autoresponder
    1. Collect leads with your autoresponder. You will get an e-mail digest of everyone's e-mail addresses who requests information from your autoresponder.
  • 10 Magic-Like Ways To Multiply Your Orders
    1. Use reward programs to keep people revisiting your web site and buying your products. You could reward gifts or discounts for revisiting or buying.
  • 10 Boundless Ways To Anchor Down More Sales
    1. Multiply your marketing and advertising efforts on the Internet. You can accomplish this by starting an affiliate program or using viral marketing.
  • 10 Incredible Ways To Sell Your Products Now
    1. Make your reader visualize they have already bought your product in your ad. Tell them what results they have gotten and how it makes them feel. They'll already become emotionally attached before they buy.
  • 10 Blockbuster Ways To Ignite Your Sales
    1. Sign-up to win web site awards. When you win, some award sites publish your web site link, name and description on their site.
  • 10 Mind Altering Words That Make People Buy
    1. Use the word "fast" in your ad. People want fast results, fast delivery, fast ordering, etc. Nowadays, we usually value our time more than our money.
  • 10 Benefits Of Submitting Articles To E-zines
    1. You'll brand your web site, business and yourself by submitting articles to e-zines. You could include your name, business name, your credentials, web site address and e-mail address in your resource box.
  • 10 Extreme Ways To Rocket Launch Your Profits
    1. Advertise your web site with banner ads that are animated and include a call to action. You must grab people's attention and make them to click.

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