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Kim and Charles Petty..'s Articles in Internet Marketing

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  • Tips on Improving Your Membership Site
    Improving and improving again your membership website is what will keep it dynamic and making a steady and reliable income. It is a law of nature (and the Internet) that everything either grows or dies. Constant improvement of your membership website will insure it grows and lives.
  • Improve Usability of Your Website
    No matter how brilliant your website design is, if it is hard to reach the content of your site then your site is as useful as an empty shell. Here are some tips to improve the usability of your website to ensure it serves its functions optimally.
  • Publishing Your eZine - the Cons
    As with any other types of businesses, publishing your own online newsletter a.k.a. eZine has its share of drawbacks, in spite of the several benefits it offer.
  • Is Starting a Membership Site for You?
    The Internet is the ultimate 'equal opportunity employer'. Anybody can start a membership business on the Internet. All that is needed is a subject, a website and the tools to build the site. You can start a membership website business but the question is should you?
  • Why Start a Membership Site?
    People are willing to pay for online content. In fact, the "Online Publishers Association" said that pay-for content is emerging as a hot revenue model. Business content, personals/match making, and entertainment are the hottest niches. But even smaller niches, like DVD authoring, sports coaching, marketing services, and dieting are producing profits.
  • Why You Should Use Graphic Templates
    When it comes to graphics, most Internet marketers shy away from using graphic templates whether it's ebook covers, website layouts or promotional banners because they firmly believe that by using graphic templates, they are tarnishing their own business. They want to own a unique identity and hence will always find a professional graphic designer to do the job. Well, you're in for a big surprise!
  • PPC Advertising: How to Make Your Business Click
    PPC stands for Pay Per Click - a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser's web page.
  • Refrain from Buying Bulk Mails
    I am sure that you have definitely come across advertisements that read: "1,000,000 email addresses for $29.99". And these bulk mail companies can even offer you these names in a CD at your doorstep.
  • Auto Responder Improvements
    Stuck in an auto responder rut with only your eZine going out regularly? Get out of the rut with some of these ideas for improvements.
  • Weakness in Safe List
    How would you like to send your commercial emails to people you do not know, but are expecting to receive such mail from you? Wait a minute. That does not sound right. How can this be?
  • Affordable PPC Search Engine Advertising
    PPC search engine advertising is by far the most affordable form of advertising available. PPC search engine advertising is a flourishing business that by 2008 is expected to reach $ 8 billion. PPC search engine advertising is about producing leads. Creating leads will help potential buyers find the specific website that will provide them with the product or service they need.
  • Why Just The Right PPC Campaign Management Brings in Lots and Lot
    Why Just The Right PPC Campaign Management Brings in Lots and Lots of Cash
  • Landing Page Success Tips
    Also known as the "name squeeze page" or "lead capture page", you can build your mailing list by funneling all of your would-be subscribers through the creation of a landing page. Not only do you do the work just once, your traffic driving efforts can be focused onto just one effective method.
  • Ad Swap Magic
    Here is a little used technique you can implement to build your mailing list for no additional cost. I call it "using subscribers to make subscribers" like much in the context of "using money to make money".
  • The 3 Best eZine Formats
    eZine publishers today use any one or more of the 3 most commonly used eZine formats which I am about to describe to you in this article.
  • Building Your List with Give Away Ventures
    With the awareness of the importance of list building, comes a recent Internet Marketing trend which was started just a couple of years ago for the mutual benefits of all Internet Marketers and mailing list owners.
  • Deciding the Nature of Your eZine
    When choosing a topic to publish your eZine on, you must consider some important success factors that can determine the flow and goal of your eZine.
  • Publishing Your eZine - the Pros
    There are several advantages publishing your own eZine can offer to you. Thus if the pros appeal to you, then publishing your own paperless newsletter can be ideal for you.
  • Building Your List with Paid eZine Advertising
    Some Internet Marketers can get clueless when it comes to unleashing the full potential of paid eZine advertising. One of the most common dilemmas is that whether should the Internet Marketer advertise the product or service he is selling directly to the subscribers of the eZine he is paying advertising for?
  • Which One is More Important - Product or Mailing List?
    If you would ask this question, "Which one is more important - the mailing list or the product?" any savvy marketer would answer you, "The mailing list".
  • What You Need to Start an eZine Publication
    Starting your own eZine can be a lot easier than you think. This is because in the most basic necessity, all you really need to get started publishing your own paperless newsletter are wealth of content, auto responder with broadcast feature, and a website (which is optional).
  • Cash and Pay-per-click Affiliate Programs
    Millions are paying to get a ride on the Information Super Highway everyday. Now, it is widely known that the Internet is an accessible resource of many income-generating activities. Whether you belong to a private sales company or you are just interested in internet marketing, PPC affiliate programs can be a powerful venue to make money from the Internet. A partnership with an affiliate merchant is a win-win situation for the merchant and the affiliate: sales are soaring because of exposure and traffic while the affiliate is earning good cash.
  • To SEO or To PPC?
    The online community is definitely a large market place that you cannot ignore, especially if you have an internet business. There are thousands if not millions of consumers that you can tap in the internet.
  • PPC Marketing - Popular Method of Advertisement on the Web
    PPC marketing or pay per click marketing is the most popular method of advertisement employed by various websites on the Internet. PPC marketing may often be referred to as pay for position, cost per click or pay for performance. But regardless of the term used, PPC marketing is the online advertiser's medium of choice for promoting products and services to online consumers.
  • How to Build An Opt-In Mailing Lists?
    One of the powerful tools in online "email" marketing is to build an opt-in mailing list. An opt-in mailing list is a database of peoples' names and email addresses that have subscribed to an email list via a web form giving that list owner permission to send them periodic emails on the topic they are interested in. The best gift of this powerful tool is the possibility of being able to talk to people who are particularly interested in your product, service or organization.
  • Email Marketing and Opt In List Building:On Keeping Online Busine
    Email Marketing and Opt In List Building:On Keeping Online Busine
  • Building and Managing an Opt in List for a Website
    Building and managing an opt in list for a website provides a seller direct access to a wide number of potential customers. Building and managing an opt in list makes use of a system that makes it possible for website visitors to fill up an online form in order to sign up for the latest products and services offered by an online site.
  • Building an Opt In List and Your Business: An Ideal Business Part
    Building an Opt In List and Your Business: An Ideal Business Partnership
  • Making a Hyper Responsive Opt Work
    Getting the attention of people to buy a certain product is challenging. There were times in the past when telemarketing was at times more of a nuisance rather a convenience to people. The same goes for sales people who would go house to house and show a product and were simply turned down.
  • Increasing Sales Through Strategic Internet Marketing
    The Internet has now become an important medium for product and service advertisements. Almost every company that can afford print, radio and TV advertisements have also ventured into placing ads on the Internet.
  • Sitemaps 101 - Benefits of and Tips on Designing a Sitemap
    Have you ever wondered how a search engine works? It must be fascinating figuring out how this search tool could direct you to several websites that are relevant to your keywords. Or, have you experienced instances where the link that supposedly contains your keywords is not exactly what you have in mind? You would probably think that there must be something wrong with the search engine that it generated irrelevant results.
  • Building a Highly-targeted Opt in List: When Money Lies Beneath t
    Building a Highly-targeted Opt in List: When Money Lies Beneath the Lists
  • Building Your Business with an Opt-in List
    Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list. These marketing misconceptions could pose so much of an obstacle towards your profitting well from your business.
  • Building Opt in List and Affiliate Marketing - Effective Internet
    Building opt in list and affiliate marketing have become synonymous to online success as an effective internet marketing strategy. For many online sites, building opt in list and affiliate marketing have proven quite profitable. Primarily because most online users are not exposed to any unscrupulous internet marketing strategies prevalent on the World Wide Web.
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