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Kelly Robbins's Articles in Business - General

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  • What the heck is social media and why should I care?
    I have been seeing the term "social media" quite a bit in the last few weeks. The term kept grabbing my attention and as I read the term, I would pause for a minute and think that it didn't make sense in the context I was reading it. But I just kept on reading and going about my business because I'm busy.
  • Do Your Patients Have Bragging Rights?
    Do your clients brag about you? Do you give them a reason to? In this article we are taking a look at a unique way to get your clients talking to their friends about you - by giving them bragging rights!
  • The power of positive thinking and feeling
    This article analyzes the power of positive thought. You may be a positive force on the outside, but what is going on inside your head? How is it affecting the results you strive to achieve?
  • Taking action is the only way to achieve goals
    You can think about great ideas, have big, elaborate dreams, but if you don’t take action -- now -- nothing in your life will change. Your dream will never become a reality. Taking action is the only way you are going to get your business off the ground.
  • Does your hospital have a brand?
    Differentiating your hospital from your competitor’s can be a daunting and frustrating task. We discuss techniques other industries use to market themselves differently than their competitors do.
  • 10 cheap ways to create awareness for your healthcare facility
    Finding cheap ways to build awareness for your healthcare facility is tough. Here are 10 things you can do that create a positive image in your community and don’t cost an arm and a leg.
  • How nonprofit organizations compete
    According to the book Successful Marketing Strategies for Nonprofit Organization by Barry McLeish, nonprofit groups compete with each other in roughly four areas: quality of programs or technology, positioning of programs or products, quality of support services and price. Let’s take a look at each of these areas and compare them with regard to how a for-profit company competes
  • MySpace as a marketing tool?
    Take a look at how marketers and entrepreneurs are using MySpace as a marketing tool
  • Creating value for patients
    Adding value is not one of those management buzz words we use loosely but don’t really understand. To your patients, adding value can simply mean doing more than you promise to do. The idea behind adding value is that the customer gains a perceived benefit without having to pay for it — or pay very little, compared with its value to the customer.
  • 5 Easy Ideas for a Press Release
    This article looks at press releases and provides five easy ideas for topics to write about.
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