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Kathy Hildebrand's Articles in Marketing

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Mortgage Loan Leads - What You Need to Know When choosing a mortgage loan lead campaign, lead quality needs to be considered. Lead quality is determined by a number of factors. Each seasoned loan officer should be receiving, and working on, at least 3-5 "quality" leads per day unless they yield the same results through a consistent referral basis. The 3-5 range should keep their pipelines full and give them time to work out all the loans they are doing throughout the workweek. Mortgage Loan Leads - Plenty of Variety to Choose From In the mortgage business, you need to always have a steady stream of new potential clients. Since the average person does not need a new mortgage all that frequently, repeat business is just not as frequent. Fortunately, there are many good companies out there that will trade mortgage leads.