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Jennifer Horowitz's Articles

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  • Add Emotional Impact To Your Content
    Although your website is about you and your products and services, your copy needs to always relate back to your readers. It needs to let them know you understand them and have exactly what they need. Your product or service needs to be the best solution for their problem, and you need to quickly and clearly convey that.
  • Understanding the Search Engines
    Here is a simplified view of how the search engine algorithms work: Think of the engines like teachers handing out gold stars (or check marks) for everything that you do well. The process they go through is the equivalent of the teacher looking at your site and then looking at their checklist and giving you a gold star for each of the things that you do right.
  • Improve Your Web Copy
    When Web sites fail, it is because they do not communicate a realistic, believable and convincing marketing message. Your copy (website content) acts as your sales person -- it is the most important sales tool you have on your website. It's what makes people take action. Here are some tips to improve your copy.
  • Discover The Top 3 Crucial Tips You Must Know To Create Powerful Headlines and Stop Losing Sales
    Your website copy has several very important jobs. The first and most important job is to draw readers into your site. Additionally it has to answer questions, sell your product or service, get people to join a mailing list and more. With only a few seconds to grab the attention of your site visitor and pull them into your site, your headline is the most important element of your website
  • How To Create An Effective Landing Page
    Driving traffic from PPC (pay-per-click), an email campaign or any advertisement to your home page is a mistake. Sending your prospects to your homepage (which is filled with so many different options) and hoping they take action is a recipe for disaster. You want to drive your traffic to a landing page that focuses on conversion.
  • Everyone Is All A-Twitter About Twitter
    According to the Twitter FAQ, "Twitter is for staying in touch and keeping up with friends no matter where you are or what you're doing." But it's not only for social purposes ' there can be many benefits to your business as well. Follow a few simple rules and you can stay "top of mind" with your customers and potential customers.
  • Top Rankings Fairytale?
    While I fully encourage getting lost in the magic of a fairytale with the young ones in your life, in the business world I encourage you to face reality and realize there is no magic fairy dust for websites. After much thought about this, I realized it comes down to 2 main factors ' themes that are present both in the fairytales my nieces read & watch and in the adult business world.
  • Driving WebSite Traffic
    Driving traffic to your site is one of the first requirements to a successful online business. Without traffic, your site may as well not exist. There are numerous ways you can drive traffic, so let's take a look at some of the more successful ways and evaluate them.
  • Optimizing Your PDF Content: Discover Missed Opportunities
    Most people are pretty good about getting their webpages optimized, however they are missing an opportunity with other content. Most people don't realize this, but you can actually optimize a PDF document. Learn why you should use PDF documents on your site and the guidelines to follow when making your PDF search engine friendly.
  • How To Get The Most Out Of Your Content
    Use your website content to improve search engine rankings and bring in targeted traffic. Your content doesn't need to sit idly on your site -- you can get it out there working for you. Here is an overview of the concept of Content Syndication, including sources to use and mistakes to avoid.
  • Top 5 Ways To Benefit From Universal Search
    Universal search brings changes to the search engine results pages. To increase your exposure in the search engines and get new traffic you need to know how to benefit from these changes. Learn the top 5 ways to participate in Universal Search and get an advantage over your competitors.
  • Stop Sabotaging Your Success - Real Strategies to Implement Now
    It is easy to point out the problems - like sabotaging your SEO success by ignoring the long terms affects of certain techniques. Here are the solutions - the ways you can still benefit from the various techniques, without contributing to their demise. The primary thought behind all techniques should be: "What is natural"?
  • Are You Sabotaging Your SEO Success (Part 2)?
    If you look at most of the SEO techniques that are now considered "black hat", they would have been OK and worked well in moderation, but instead they are used, abused, and killed by us, thereby sabotaging our own success.
  • Are You Sabotaging Your SEO Success (Part 1)?
    You may be sabotaging your SEO success and not even know it. As the internet grows larger daily, and the number of searches online increase - we see people getting fanatical about getting their sites ranked. And why not? It's a great, constant source of traffic leading targeted visitors to your door!
  • Plan for Success
    The best way to create a user-friendly, powerful web site is to plan for it. If you're going to invest time in building and promoting your site, you want to be sure that once visitors get there, they're converted into buyers. Start by analyzing where you are at the present, where you want to go, and what steps will take you there.
  • The Truth About What You Need To Do To Get Top SEO Rankings
    What are you not asking that you should be? Find out and you'll find your way to Top SEO Rankings. Are reciprocal links good? Are one-way links better? How do I use Google SiteMap Submission? Does PageRank still count? How many blogs do I need? There seem to be more questions out there than answers. The answer is: It doesn't matter... because you are asking the wrong question!
  • Analytics - The Missing Piece
    The ultimate goal of Search Engine Optimization (SEO) is to drive traffic to your site. Many people don't know why, but they aren't achieving this goal. Competition is fierce and even though your site deserves to be on top, it may take a while to work its way up there. So, what do you do? You call your SEO Firm, you complain, you work on a strategy to get the results you want. The missing piece here is called Analytics.
  • What You Don't Know About Keywords... That Your Competitors May Know
    Did you know that 25% of searches each month are brand new, never before seen search words and phrases? You would think with the number of search queries running through Google, they have seen it all. We spend so much time on keyword research - and rightfully so, it's the foundation of your campaign. But this new information tells us that we need to tweak the process a little bit to keep up with the ever changing SEO world.
  • Repeat business - Use This Overlooked Concept and See Dramatic Increases in Happy, Loyal Customers
    Learning how to attract repeat business is the most powerful thing you can do to get more out of your advertising dollars and increase revenue. You may not be familiar with the term "consumption" when it comes to your business, but it is something that is critically important and often overlooked. Let me tell you a story about a recent purchase I made....
  • Site Builder Issues - Why Shoeless Joe Was Wrong
    Unfortunately, many people are living a perfect example of if you build it, they won't come. Building your site with a standard site builder that doesn't allow for HTML, FTP access, root directory access and easy addition of new pages to grow your site content, is setting yourself up for failure.
  • All Optimized and Going Nowhere?
    Have you optimized your web page or web site and the search engines still have not found you? It happens sometimes. Here are 16 common reasons your web site may not be indexed.
  • 25 Little Known Facts about Article Syndication - How to Get the Best Results from Your Articles
    We all hear how important articles are - especially when used as a tool to help boost search engine rankings. However, when it comes time to write articles to promote our own business - we are stumped. Discover 25 little known facts about article syndication and how to get the best results from your articles.
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