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Income without Limits Dr. Joe Vitale a Law of Attraction expert and featured personality in "The Secret", is the president of Hypnotic Marketing, Inc. He has written several books including, "The Attractor Factor, 5 Easy Steps for Creating Wealth (or Anything Else) from the Inside Out", "Life's Missing Instruction Manual: The Guidebook You Should Have Been Given at Birth", and "Zero Limits: The Secret Hawaiian System for Wealth, Health, Peace, and More". Uses of Guerilla Marketing for Large and Small Businesses Jay Conrad Levinson graduated from the University of Iowa in 1956, and was drafted to the Army before entering law school. Oddly enough, he learned a great deal about marketing during his assignment to the Counter Intelligence Corps. There, he was much like a real-life James Bond. Word of Mouth Advertising with Guerilla Marketing Jay Conrad Levinson, a 1956 graduate from the University of Iowa, was just about to enter law school when he was drafted into the Army. In his assignment to the Counter Intelligence Corps, he was a lot like what we would consider James Bond today. It's funny to think a person could learn anything about marketing from Army life, but that's just what Jay Conrad Levinson did, and it's where he got some of the marketing techniques he teaches today.