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Optimize Your Webpage by Optimizing Its Navigation Navigation optimization is the element that most search engine optimization experts do not tell you about. Most of the commonly used techniques that you read about place importance on using Meta tags as the primary method of search engine optimization to achieve high placement in the search engines. SEO Optimization Using Basic Meta Tag Rules Meta tags are not the only solution for organic search engine optimization. They are simply one piece of the overall search engine optimization process. The title tag and the meta description tag are what searchers see in the search engine results pages (SERPS). So optimize these tags and include a marketing message to help users click on your website. Here are some basic Meta Tag rules with 2008 standards applied.