In 2008, there is plenty of buzz about the new and exciting online promotional tactics related to online video marketing and online video sharing.
Certainly we have all heard about the biggest online video sharing website out there, Youtube. In 2007, Google purchased Youtube and even before this acquisition, the site was growing in popularity each and every day. Youtube is a wonderful site for users to get started with sharing online video content. However, because your video is converted to flash upon uploading it to the website, you need to learn the tips and techniques that will optimize your videos for the best quality result after uploading to the site.
In order to be able to share video online, you need to first have the equipment available to shoot video, capture it, and edit it for online usage. As for cameras, if you dont have a camcorder, most digital cameras, and even some cell phones have video functionality. As for Video editing software, there are many choices for everyone from the beginner to the expert. If you are short on change, most computers already come with tools like Microsoft Moviemaker or Apple iMovie in addition to the literally hundreds of free web-based video tools that you can use online.
If you are planning to upload and make movies from your mobile phone or other mobile device, I would plan on using something other than Microsoft MovieMaker. Apple Quicktime Pro, which is very inexpensive, is good to use with most any format.
It is important to note that youtube does not support all of the many many different video formats that are available, and for good reason. However, as a result, you should try to utilize a format such as mp4 or even mov. Most video editing software will support this but if yours does not, I would suggest downloading another program.
The video should be set to the YouTube recommended size of 320240 QVGA. Your camera may have shot the video at a different aspect ratio than the 320240. So be prepared for some exercise but do not stretch or pull the frames.
It is advisable to make your video as bit-rich as you can. You can use a bit rate around 1000 kbps. Around 1200kbps it would probably overkill and take the video longer to process. 700kbps and 1000kbps should be the ideal range, you should be looking for.
Once you are ready with size, codec, and quality set up, it is time for the selection of your audio format. It is better to use the MP3 audio codec, which should be standard on your editor.
After you have your final video file, presumably in mov or mp4 format, you should clearly preview the video and make sure that you are happy with the outcome and the resulting quality. Once satisfied, go ahead and upload your video to Youtube.
After your video is uploaded to the servers of YouTube it can take up to an hour or so to get actually published on the site. As YouTube formats your file and encodes it for their flash streaming. This process is fully automatic. Now all of your efforts would produce a real gem a really optimized video that looks better than others.
In terms of video search engine optimization, it is always important to know the keywords and phrases that are most relevant to both your content and of course, your target audience. You will want to be certain that you include these words and phrases within the video title, description, and tags. It is also important that you choose the most appropriate category on Youtube to submit your video to.
Choose and appropriate but popular category to post your video in and allow users to post comments, ratings, and embed your video elsewhere as this attracts incoming links to your video page on Youtube and provides you with the opportunity to show up in the Google search results as a result of their universal search initiative and purchase of Youtube.
All of these suggestions should help you with your video sharing future. I would also suggest reading ReelSEO as it is the primary resource for online video SEO. Finally, try some of the other video sharing websites out there, like blip.tv and revver. Good luck.
Article Source: http://www.orbitaloc.com/
For a comprehensive list of video sharing websites ,visit ReelSEO.com, the expert resource for Video SEO and video search engine marketing.
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