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In 1859, Charles Darwin wrote a book, called "The Origin Of Species". In it, he describes the process of evolution- the gradual change over years, that brought about the various creatures we see today. In effect, what he had written was the general life story of every species, spelt out in such a way that the similarities are clear. I'm sure you know all this. But what you may not have thought about is that there are other things, besides species, that follow a general pattern of evolution. Like handbags, for instance. Or more precisely, the companies that design them. I think that every handbag designer follows a very simple patter of life, and that's what I'm here to present. So take a look, and think about it. First, start with a dream. Almost all of the current major labels, such as Fendi or Chloe, started with a single woman opening a clothing shop. Naturally, of course, not every major designer begins quite the same way. Gucci, for instance, started with a man opening a shop, not a woman. Sometimes they begin by selling clothing, sometimes not, but always the founder discovers an unforeseen sense of fashion within themselves. Soon after this, the designer begins displaying their creations to the world. They open a small shop in a big city, and occasionally get married. In any case, this is just the start of their journey to the top. At this point, the designer shows excellent business sense and a great deal of persistence. Although they may struggle in the beginning, as Guess did to get their jeans in stock, or are as instantly successful as Ralph Laurens ties, as soon as the public discovers their unique and stunning fashion they very quickly become famous. The founder of the company lives to see their brand recognized internationally, and very soon decides to expand. With this expansion, comes the handbag. Being now fairly well known, other areas of fashion are broached, including fashion accessories... such as the handbag. A blank slate for them to work on, a handbag is not a necessary item such as a shirt or shoes are, and so the designers can freely express themselves without worrying about practicality. Thus each label produces their own unique design, and sales skyrocket. Whatever style you particularly favour, be it the elegance of Prada or the class of Diego Rocha, you can hardly argue that they are very different, and convey a unique impression. Everyone needs to wear clothes, but handbags are optional, and so are open for whatever incredible inventiveness the artist can devise. In time, the original creator of the company passes away, and control of the brand is passed to his or her children. Sometimes they fight amongst themselves, as Aldo and Rodolfo Gucci did, or work peacefully together, as did the daughters of Adele Fendi. In any case, the label remains within the family. They continue to design ever more works of fashion, and the sales -- and prices -- of their handbags rise. Once they have achieved international renown, not to mention uncountable awards, there is no where left to rise to- they are already at the top. By now, of course, the brand is a commonly spoken name, and everyone knows them. Usually the founder as, well, although not always. Could anyone, ever, hope to rival the fantastic designs and glamorous life of Roberto Cavalli? I hardly think so, save perhaps, by another designer... Thus I finish my review of the origin of the handbag, and the life of the label that creates it. As you've seen, it's a pretty simple blueprint, and really serves to highlight the similarities between the different design companies. Although, I am left to wonder, does anything else share this same similarity?
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