Nowadays there are plenty of people that are interested in search engine optimization. However, the ways people are marketing are in many ways out of date.
So, while I was doing some research for a tutorial I'm about to produce I decided to find out how many searches there are for the keyword "submit web2.0".
I go over to Wordtracker and decide to check out the daily search volume for the search term "submit".
I was suprised to see that a lot of people are interested in submitting their site to Dogpile. (2000 a day) What first came to my mind was "that's weird, is there some guy selling an ebook on the great value of dogpile links."
The funny thing is that if you are already listed on Google, Yahoo or MSN, you will be automatically listed on Dogpile.
What is Dogpile? Dogpile is a meta-search engine wich provides results from Yahoo, MSN, Google and ASK all at the same place. Their Alexa ranking today is 2,935 (they're the 2,935th busiest site on the web).
So i quickly saw that since Dogpile actually gets their listings from other sources, you cant submit to them...
My first thought was: "Wow, I've hit keyword gold - how long will it take me to rank for some of these search terms and start getting a boat-load of highly targeted visitors to my site?" (Since my website is sharing resources on web publicity, these search terms are higly targeted on my site. They wouldn't be relevant on a site about kite-surfing for example).
So, how long did it take? I received my first visitor from Google 20 hours after I posted about it on my blog. The really amazing part is that the blog was only 12 days old.
So you are probably wondering "How?" The concise answer is that I 'engaged an online publicity campaign'.
What's an "online publicity campaign?"
This is part of the "New Web" environment. A couple years ago Search Engine Optimization was everything, today there are dozens of websites that can be "publicized" and bring you visitors.
Some of these sites you maybe interacting with everyday, many of them will be new. The "New Web" is here, what's your strategy?
If you don't have one, I highly recommend reviewing your short and long-term business goals and integrating publicity marketing into your success blueprint.
Article Source: http://www.orbitaloc.com/
Jason Storm is an internet marketer and offers publicity services for small business owners. Visit his blog One Way Link Building for more information on the Submit to Dogpile Experiment.
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