Lead generation is the act of getting suspects (people that you 'think' may want your product or service) to 'raise' their hands so you can actively market to them.
Remember the definition of marketing is: "getting someone with a need to know, like and trust you". Lead generation is effectively identifying those people who have a need.
Developing 10-20 lead strategies around your marketing message is key. When it comes to lead generation, you can't be a one trick pony.
In Duct Tape Marketing lingo, think of it like Duct tape, the more layers you apply the stronger it becomes.
The three main mediums for generating leads are: Public Relations, Advertising and Referral Marketing.
Public Relations: The duct tape marketing definition of Public Relations is getting positive mention of you or your company in newspapers, magazines, news shows, newsletters, websites and journals read by some portion of your target market.
Advertising, when done right can hardly be matched in its ability to generate new business quickly and cost effectively. Unfortunately, all too often business owners are afraid of it because they haven't been taught how to do it correctly. They have spent large amounts of money on ineffective advertising campaigns. They either have a "copy cat marketing" marketing strategy or an "ostrich marketing" strategy (don't do anything and hope it all works out).
The duct tape marketing definition of Referral Marketing is: a specific set of strategies and tools designed to bring the small business owner new clients, qualified leads and repeat business without the aid of, or in addition to, other advertising methods.
In my next upcoming article we will explore each of these lead generation strategies in detail and show you some practical ways you can incorporate them into your marketing plan.
Article Source: http://www.orbitaloc.com/
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