It can be overwhelming if you do not know much about pay-per-click advertising or are new to the PPC game. There is a ton of information out there and not quite possible for anyone to consume it all. But that should not stop you from venturing into pay-per-click advertising as a means of promoting your website for more sales and subscriptions. This article will dispel some misconceptions and show you some truths to the current myths surrounding Adwords.
Sad to say, most people are not optimizing their pay-per-click advertising. I offer here 5 myths of Adwords and reveal my thoughts about them. This will be useful to your campaign efforts, so make sure to read and consider them carefully.
1. You Need To Take No.1 Spot
Some marketers think that they must be in the coveted top spot to get targeted traffic. There are advertisers who would pay top dollars just to be in the “yellow” portion up there above the Google search results. Those who do not know what they are doing end up losing their pants. So the truth is this, you do not need top spot to get real targeted traffic. Many of these are free clickers, not serious buyers actually according to studies done.
The best ad position is within position 4 – 6. Think about it, if the prospect is willing to scroll down to that ad placement, there is a likelihood that he or she is really eyeing for some relevant ads right? Some experts argue that position 9 is a good spot because if your prospect is genuinely interested in buying, they would look through the various options even to the second page of the search results.
2. You Need A Killer Relevant Website Address
This is correct. If you are selling cars and your website address is hireadriver.com, this is not very relevant and it is quite unlikely that people would visit. Make it relevant and give a killer touch. Go for something like BuyACar-On-Offer.com.
3. You Need Thousands of Keywords Running All The Time For Your Campaign
Friends, you do not need thousands of keywords in your ad campaign. While it is true that you need to start off with a sizeable keyword list, a few hundred will do and they are meant for initial testings. Subsequently, once you figure out which are the best targeted keyword, use them only. This could even mean using only 3 or 4 keywords.
4. You Can Just Send Your Customers Directly To Affiliate Sales Page
This used to work well in the past when Google Cashing was all the craze. Today, if you attempt this stance at Adwords, your ad campaigns will halt after a while. Adwords clamp down quite a great deal in the name of poor quality score that dilutes the effectiveness and quality of their ads. So make sure you have a proper content site to promote with PPC.
5. Single Landing Pages Are Ideal For Pay-Per-Click Advertising
This is yet another lie many would want you to believe in. The truth of the matter is Adwords has changed the rules so much that simple one-page landing pages just wouldn’t perform well anymore. You now need a proper content web page that is part of an overall website in order to rank well in quality score.
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