Pamela Kaist-Levy and Gela Taylor founded a maternity wear business called 'Travis Jeans' in 1994. The company would later transform itself into the celebrity fashion house called, 'Juicy Couture'.
Their first product line were maternity jeans. They took old pairs of Levi jeans and placed elastic around the waist to make comfortable pregnant pants. When Melanie Griffith was sighted wearing them, the jeans became an overnight success.
1999 saw Juicy release its now trademark track suit range. No longer were tracksuits dull and boring. The Juicy range showed off a woman's curves and with "Juicy" printed on the rear, they were cheeky too.
They were the first tracksuits that made women feel sexy. They also enabled people to look like they just had a work out session with Madonna or Cameron Diaz. People quickly followed the celebrities, with LA street corners filled with women wearing Juicy Couture tracksuits.
By giving their clothing away for free to celebrities, Juicy Couture doesn't need to spend any money on traditional advertising with the tabloid magazines doing all the work.
Juicy was taken over by Liz Claiborne in 2003, with Skaist-Levy and Taylor remaining co-presidents of the company. The brand is now one of Claiborne's most successful.
Selections of Juicy Handbags
Are you a celebrity with a small dog? Need to carry him or her in comfort? Then the Juicy Couture Embroidered Terry Pet Satchel is for you. With leather trims, mesh windows and a comfy cushion inside, your pet will love your daily walks into the paparazzi maze.
For a more traditional designer look, the 'Link Tycoon' Bowler Bag has a chunky chain, logo detail at the front and textured leather.
The 'Daisy - Baby Fluffy' is just that and is a fantastic choice for that rich, LA celebrity look. An embroidered terry satchel, it features wooden beads, logo charms, buckled handles and leather piping.
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