Is your Janitorial Service Green?

It may be amusing to see the sudden interest in moving to a Green business as this trend continues. Many companies are now realizing that the Green economy is going to hurt or help the revenue of their business. Suddenly, these business endeavor to demonstrate their Green commitment though it has only commercial value. Frankly, it doesn't take much to pretend to be Green because the public is still trying to figure it out.

Business will always respond to demand, and the Green economy is demanding more and more of the Eco-friendly products and services. This brings us to the subject of "Green Washing" where people and companies will give only token service to the cause while claiming to be a true follower. In overt and subtle ways, we must now be aware of those who are pretenders and those who participate in the Green practices now in demand.

As the janitorial world comes to terms with the emerging Green economy, they have the same habit of trying to "Go Green" with the least effort possible. To that end, they are told by their suppliers that they can suddenly be a Green janitorial firm by purchasing Green products for their workers. Like the saying goes, "All that shines is not gold." We are going to see numerous businesses that are examples of Greenwashing, and that hurts the cause in ways yet unseen.

Regardless of the folly, there are presently janitorial firms who believe that they are a truly Green service because they have purchased Green products. Green does not come in a bottle, and it should be obvious that janitorial firms are taken the easiest path to a somewhat selfish end. Cloaking standard service with Green ornaments is deceptive.

To demonstrate proficiency in any area, there must be a standard. Green Clean Institute has been that standard for a number of years by training and certifying janitorial and cleaning services across America and several other countries. In an industry without organization and definition, Green Clean Institute is a tremendous resource for reputable janitorial services.

You can only imagine the impression of a potential customer evaluating bids and quotes noting that all claim to be Green, but only one is Green Clean Institute Certified. There is a lot of pressure these days to decide to go with a validated Green service even the they may not be the lowest bidder. In a recent survey, it was found that 84% of companies would choose a Green Clean certified firm over the competition. Yes, it is a marketing opportunity, but it is also a challenge of integrity to be truly Green.

We are in an age when janitorial services are not just the duty of sweeping floors and emptying the trash. The level of performance has raised, and your workers need to be part of the solution. There are over 1,00,000 janitorial workers in the United States, and this has huge implication at every level of our business world. If we treat them as mop and bucket people, you will never have a Green service. Train and certify your workers to provide the best of Green cleaning in a world asking for just that!

Article Source: http://www.orbitaloc.com/

Every janitorial service will need to be be Green Clean certified or lose customers. Green Clean Institute offers trademark janitorial training and certification. Do not dare to pretend your way as a Green janitorial service.

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