Email mailing lists are a touchy subject with many folks who do business online. The cause for this is twofold: First, many people automatically equate the phrase ‘mailing list’ with spam (junk mail) and that’s enough to make anyone run screaming in the opposite direction. Second, few people really know how mailing lists work, much less how to set one up.
What is an opt-in email list?
The difference between an email mailing list and an opt-in email list is simple – the recipients make the decision to sign up for the opt-in list and do so on their own, whereas standard mailing lists can often be lists of email addresses purchased from other businesses for the purpose of solicitation.
What can an opt-in email list do for me?
Online business is a competitive field, and the trick to creating ongoing income is to make sure that you keep all of the customers you get. One way to accomplish that is with opt-in email lists. These lists can be used for newsletters, special events and even to send special offers to your valued customer base.
The creation of an opt-in email list doesn’t have to be difficult. It can actually be as simple as creating a special email address that is devoted to nothing but handling your mailing list and then - from your website – creating a link inviting people to join your mailing list. Then as emails come in, all you have to do is add the addresses to your next mail out.
Many web hosts these days offer free mailing lists as one of their value-added features, so you can check with your host to see if it is something that you have access to. In addition, there are a variety of websites that offer free opt-in email mailing lists, and they are as close as your favorite search engine.
Caution!
In closing let me leave you with a word of caution. If your online business decides to offer an opt-in email mailing list, do not ever sell or share your mailing list information with anyone, for any price. This information was provided to you in confidence and privacy and if you value your customers, you will protect that privacy at all costs.
Article Source: http://www.orbitaloc.com/
Ivan Correces is an online entrepreneur and co-founder of several niche websites. His main focus is providing his clients with quality materials and tools to expand their own online businesses. Check out his marketing blog at www.imrookie.com/blog - IMR (IMRookie) covers every aspect of internet marketing and brings you the latest internet marketing news, reviews, tips, trends and more!
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