How To Optimize Your Site For Google

In any business the most important thing is traffic. In a bricks and mortar shop it is traffic through the door that brings the sales. Each person that walks through the door is a potential customer. It is no different on the internet. Your site is found because a search engine sent them through their search or you have drawn them through other advertising.

Seeing how important search engine traffic is to your success, you need to get your site listed in the top 10 results. This needs to be your goal.

Choose The Right Keywords

First you need to do a keyword search. This will tell you what terms people are using to search your niche. Now you need to choose your keywords. This is very important. In your research you will see how many searches are done for a particular word or phrase. You need to choose those that have a good number of searches but not too much competition.

Long tail keywords are better than a single word. A long tail keyword is a phrase made up of from 3 - 5 words. Some words are very popular. Take for instance "Internet Marketing". If you did a search on this you will find that there are thousands of searches each month. You will also find that it has far too much competition. Your chance of getting your site listed in the top 10 using this keyword would be almost impossible.

Here's how to optimize your site

One of the most important things you need to do in optimizing your sites pages is the title tag. This tag plays one of the most important roles in Google search results. This is what Google usually uses for each of its listings.

The keyword phrase that your research has shown is the best to use should appear near the start of the tag and if possible again later in the tag. It MUST be used at least once in your title tag.

It is also important to have a unique title tag for each page.

Using an XML Sitemap can be helpful. It does not directly impact on your search rankings but it will help Google more quickly see changes in your site.

It is important to use Robots.txt. This is the first file the robot will look for each time they visit your site. Having this file will reduce 404 errors appearing in your log file.

These are just a few of the thing you can and should do to help your page rankings and thus your listing position in the search engines. There are a lot of other thing you can do but they will have to be the subject of another article.

Article Source: http://www.orbitaloc.com/

Lucas Heijn is CEO of LinksParadise a hosting company. LinksParadise specialize in hosting for small business. They supply a package that has been especially designed with internet marketers in mind. They have a variety of hosting packages to meet your requirements. www.my-web-host.com

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