Persuasive writing is a mindset that focuses on the reader rather than the topic. Writing to persuade means that you never forget that you are writing to persuade a reader.
Many writers fall into a "topic trap" when they pay more attention to the topic of the book than the potential reader of the book. The topic trap mindset doesn't ask why any reader would care enough about the topic of the book to buy it and read it.
You might not realize how much a book is an interaction between the writer and the reader. In fact, a book is an interactive medium. You might not think so when you spend so many hours working by yourself to write it, facing the blank page or the empty screen.
When you publish a book, your primary objective is to persuade readers to buy and read the book. It is easy to forget this objective during the writing process, when you are alone with your book. The more you can keep your potential reader involved in the writing process, from the beginning, the better it will be.
When writers start their books from the "topic trap" perspective, the first question they ask is: What is the book about? In contrast, when writers start their books with a persuasive writing mindset, they ask a different first question: Who would want to read this book? An even better question is to ask: Who would actually pay to read this book?
Let's fast forward to the scene in a bookstore, when a potential book buyer picks up your book. You have only seconds to persuade your potential reader to buy your book.
Although we are living in what is called "the Information Age," writers with a persuasive writing mindset understand that many book buyers don't want more information. They want to find a solution to a problem.
The single best way to make sure that your book solves a problem for an identified reader is to write your book with a clear thesis to address a specific problem.
The most basic requirement of writing to persuade is that your book solves the reader's problem.
This means that a persuasive writing mindset is also a strategy that will increase your book sales. The more you can persuade a potential reader that your book is the solution to a problem the reader wants to solve, the more likely the reader will buy and read your book.
Article Source: http://www.orbitaloc.com/
Kalinda Rose Stevenson, PhD. www.WriteToPersuade.com.If you need an easy guide to the difference between the "topic trap" and writing a book with a thesis, "What's Your Point? A Writer's Guide To The Simple Idea Behind A Great Book," teaches you to identify your book thesis.
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Article Title: How Persuasive Writing Increases Book Sales
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