You may not know the name in particular, but you have more than likely seen the BAPE line of clothing in popular culture. It is apparent that the clothing line has taken the hip hop and rap communities by storm- as we can see by music videos and popular movies debuting with characters dressed in BAPE.
How BAPE Rose To Fame
BAPE, short for "A Bathing Ape," is a Japanese company that specializes in new-age trends and sporty clothing. The company caters mainly to hip hop and rap personas, although it extends its reach to several stereotypes.
The founder, who goes by the name of Nigo, created the line in 1993. He marketed the brand by giving away a large amount of free shirts. Nigo also gave celebrities and singers the shirts in hopes that fans would see the brand and buy it from association. As it turns out, Nigo was right, and a steep climb to success went underway.
Bathing Ape Fashion In Today's World
Because of his vast success, Nigo was able to expand his business into other countries. The clothing line has seen a warm welcome by the rap and hip hop industry in the United States, where several stores have been opened for the clothing line.
There has been a more recent craze for the fashion line, as artists such as Kanye West and Jermaine Dupri have worn the clothing line in several videos and on television. This has pushed the clothing line to mainstream success, where the vast majority of hip hop and rap fans now have access to the unique clothing style that is BAPE.
Creativity Sells For BAPE
But what made the BAPE clothing line so popular? Even with the best marketing in the world, which Nigo clearly had, a product will fail unless it is of good quality. As many agree, what really set BAPE apart from the competition was simply creativity in design.
The BAPE line of clothing often features "noisy" themes- meaning there are many images or contrasting colors in the design. Some of the designs convey the idea of wealth- which has attracted many who like to show off their wealth to the clothing line.
The BAPE brand doesn't just stick to shirts, however. They get a large amount of business from hoodies, jeans, and shoes too. The shoes in particular have been quotes as being similar to the Nike "Air Force 1" brand shoe, which had previously done exceptionally well on the market. In a sense, Nigo duplicated the success of the Air Force 1, and even took it to a next level with the BAPE sense of creativity.
Final Thoughts on BAPE Clothing
The popularity of the clothing lines BAPE offers is still running strong. Because it is indeed so, buying BAPE clothing is safe from the "one month trends" that sometimes plague the fashion industry. Likewise, it can be seen as a longterm investment as the clothing line isn't going anywhere soon.
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