You can improve your marketing by knowing and utilizing the criteria necessary for a market segment.
To be successful your marketing must target the people most likely to buy your products or services. These people are your target market.
You need to know who your best potential customers are and the market segments that they belong to. This knowledge enhances your ability to use marketing methods and messages that appeal to your potential customers.
Wikipedia lists five criteria necessary for a market segment:
First Criteria Necessary For A Market Segment: Homogeneity Within The Market Segment
Second Criteria Necessary For A Market Segment: Heterogeneity Between Market Segments
Third Criteria Necessary For A Market Segment: People In The Market Segment Can Be Identified And Counted
Fourth Criteria Necessary For A Market Segment: The People In The Market Segment Can Be Reached And Persuaded To Take Action
Fifth Criteria Necessary For A Market Segments: A Large Enough Market Segment To Be Profitable
You need to understand all the criteria necessary for a market segment in order to market effectively. This article explains the first two of these criteria. The remaining three are explained on my blog linked in the resource box.
First Criteria Necessary For A Market Segment: Commonality Of People In The Market Segment
For a segment to exist, the people in it must share characteristics that make them similar in some significant way.
For instance, social classes comprise market segments. The working class share common characteristics. Middle class members share characteristics. However, the two classes' characteristics are different. If you try to market to the both the same, your marketing will fail with one or both.
When the people in a market segment share many characteristics, it's easier to design a marketing campaign for them.
The more alike the people in a market segment are, the easier it is to target them with the same product or service. The more they have in common, the easier it is to select appeals and language to market across the segment.
Second Criteria Necessary For A Market Segment: People In The Market Segment Have Different Characteristics Than The Mass Market
Being able to distinguish how the people in a market segment differ from everybody else is an important market segment criteria.
If there are no significant differences between the people in the market segment and the mass market, you have:
No characteristics to distinguish the market segment from everybody else,
No purpose to target the market segment with a marketing campaign, and
No basis to design a unique marketing mix.
Differences between market segments create heterogeneity and provide another criteria necessary for a market segment.
Because no segment is alike, you have to design marketing tactics specific to each segment.
Criteria Necessary For A Market Segment: Summary With More Access
When you can identify a market segment that is homogenous within and heterogeneous without, you can develop an effective marketing program.
If you identify a segment that is homegeneous within the segment and heterogeneous from other segments, you still must know that the segment provides enough people to warrant a marketing campaign. You also must know that if successful, the campaign will produce the results that you want.
Article Source: http://www.orbitaloc.com/
Learn more about Criteria for a Market Segment.You can get a free report on Market Segmentation there. Or get a free ebook: Marketing Your Small Business
Please Rate The Above Article From The Marketing Category
Article Title: Criteria Necessary For A Market Segment Improves Marketing
Not yet Rated
Syndicate Marketing Related Articles Via RSS!
Subject to Orbitaloc.com's Publisher Terms of Service, you may reprint this
article on your own website, blog, and ezine. (English only) You may also syndicate
the article via Really Simple Syndication (RSS). It is free of charge.
Free Articles on Marketing and Other FREE Content Article Topics
The preceeding is an informative article from the Marketing category.
