Auctions sites are a great way to promote your websites and sell any affiliate product. For example, Ebay, the largest online auction there is, will expose your websites and products to millions of people who use it on a daily basis. People from more than 100 countries use Ebay to either buy or sell products. Ever since its inception in 1995, Ebay had already hosted billions of different auctions and its rate is growing at an incredible 30% a year.
Every week, the site receives 2 billion views and it sells products in 7,800 different categories. Now, even for a traditional brick-and-mortar store, this range of products is impressive. 10 million people make it a point to visit this site at least once every week. Currently Ebay also has 192 registered users, with this kind of market, it is really no wonder that a lot of people decides to explore the potential in Ebay.
But before you start promoting your product and website using Ebay, should first make sure that you completely understand the site rules and regulation. For the most part, all you need to remember is that while Ebay allows you to have your own About Me Page and you can put your website link there, you are not actually allowed to offer your merchandize on that particular page.
For example, Ebay does not permit non-Ebay merchandize to be displayed in the About Me page as well as links to other online auction sites and trading pages. Of course, it is also quite apparent that Ebay would not allow you to link to a site that offers lower prices compared to the one on the site. Even fixed price trading websites cannot be displayed on the About Me page.
So with these kinds of restrictions, how can you effectively promote your website? Well, it previous sentence says it all; you can actually promote your website on Ebay as long as it is not linked within the trading page itself. In fact, you can even link to your individual internet store provided that it is not within other auction sites or the foxed price format. However, if the Ebay rules and regulation are not followed by the internet marketer, his About Me page can immediately be removed.
Aside from the About Me page, another trick you can utilize for promotion is the auction trick. Ebay's policy actually allows sellers to link to a page that has more images of the actual product you are selling. By simply composing a clickable sentence, you can attract people to visit your website. For example, just saying "Click here to see more images of this antique", any interested visitor will definitely click on that particular link. Once your prospect clicks on the link though, they should be able to view what they are actually looking for. You can have other links on that page though and if the buyer is interested, you might generate more sales.
The last trick you can use to promote your website in Ebay is the "more information trick". It strategy mainly works just like the image trick because you are enticing the visitors to know more about the product either by letting them see images or through product descriptions.
For example, if you want to sell something very expensive in Ebay, it is recommended for you not to put everything together in the site all at once. What you can do is to put one or two of this particular product on Ebay and entice the interested buyer to click on a hyperlink for more information or for the story behind the product. Then, once they are at your website, you can put links to more photos and your product catalogues so the buyer will be able to know all the important aspects of your product. Of course, since they are already at your website, you should give these buyers an option to purchase directly from you.
With all these benefits in mind, all online marketers cannot help but conclude that Ebay is indeed not only a tool to generate instant sales through negotiation and trading, it can also be used as an effective promotional tool as well.
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