It's common knowledge that information products have high margins. Information in all forms (books, ebooks, CDs, DVDs, online videos, etc) commonly sells for multiples of 10, 50, 100 times the unit cost of manufacturing the product. It's no wonder there are so many information marketers. Those healthy margins tend to attract a crowd.
Putting an information product on a DVD is a great idea. Many will try to mislead you into thinking DVDs are hard to create, require you to buy expensive software, and come with the nightmare of manufacturing, carrying inventory, and shipping but none of that is necessary. All of that is nonsense that ignorant marketers choose to use as excuses for not doing a little research.
The fact is that DVDs are very simple to make and don't require investing in expensive software. In fact, I create DVDs without spending a nickel. Yes it does require a few software programs but the ones I use are freely available on the Internet and they work incredibly well. In fact, the software I use to convert avi files to DVD files comes with an incredible support forum that answered my questions within 24 hours. That's better service than a lot of products I've actually paid for.
Shipping & manufacturing are easily outsourced saving you much hassle. Kunaki offers a great service that will create and ship your DVDs as they receive orders. At $1.75 per DVD (including cover) plus a nominal $3 handling fee on each order, Kunaki's rates a very competitive. Kunaki also ships internationally to almost every country as well as to any US address. Expedited shipping is available for customers who want to get their product overnight. Simply use Kunaki's proprietary software to upload your product to their facility and you're ready to go. It's very quick and easy.
Several aspects of DVDs should be appealing to information publishers. First, DVDs have a higher perceived value than an online video course or a book. How much will you pay for a book? You can march into almost any bookstore in America and buy a book on any topic for less than $20. Good luck selling your book for more than that. DVDs on the other hand are often sold for over $100!and remember it costs less than $2 for the physical DVD (including DVD cover). The rest of it goes straight into your bank account. And since you're self-publishing you don't have to share the profits with a middleman.
The service I use also provides the option of putting a UPC code on the product. This may not seem like such a big deal but this makes it incredibly easy to sell your DVD on Amazon. Talk about instant credibility. While most information marketers are schlepping their DVDs on homemade websites, yours is available on Amazon so it must be better.
There's no requirement that your DVD be a video product either. Data DVDs containing software programs as well as many other types of data and information are both popular and profitable. And we haven't even gotten started yet. One article can do justice to all the fabulous reasons for creating your own DVD info product.
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