Do you post to message boards, email a subscriber base, or post to classified ad sites or newsgroups? It's very well known that people will usually read the subject line before they read the ad or message, so it's important for your subject line to stand out. Below are ten simple yet powerful tips to get your ads noticed and read.
1. Carefully use all the space in your subject line. For example, you can draw attention to important parts of your subject line by adding extra blank spaces between particular words.
2. Intentionally change the case of the words you use. For example, you can combine capital letters with lower case letters, use all capital letters in certain words or use a capital letter between every other lower case letter.
3. Try mixing symobls with letters for effect. For example, add a string of a certain symbol before and/or after a phrase to draw attention to that phrase. You could also start and finish your subject line with a certain symbol for emphasis.
4. Begin your subject line with the word "STOP!". Most people are conditioned to pause when they see this word, so using it strategically can help to lock your readers in.
5. Try Asking a question in your subject line. This is a great way to grab the attention of your readers because it gets people thinking about the answer. Also, using a subject line that is a bit off center can get people to read your ad to find the answer.
6. Make sure you use the word "FREE" in your subject line if you are offering something free to your readers. This will work for pretty much anything that is free, like an ebook, a piece of software, or even when giving away 30 days trials.
7. Try using a smile within your subject line :). Smiles can be powerful motivators offline and can help gain the attention of people and to win their trust, so why not try them out online? This can set the right mood to get your target audience to your ad.
8. Avoid making unbelievable claims in your subject line. These days, it is hard to win the trust of online seekers and using outrageous claims in your subject lines will only make it harder.
9. Avoid using all capital letters in every word of your subject line. If you do this then your subject line will be hard to read and it will look unprofessional. Also, using all caps is considered shouting on the net and that is no way to win over readers.
10. Test your subject line as much as possible. Testing different subject lines to see which one gets your ad read more and draws in the most traffic to your website is very important. If you want your ads to be successful then you must test.
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