In affiliate marketing, when you are creating a sales copy for an affiliate product, website visitors first skim through a sales letter. During such skimming, if they come across a few attention capturing items, then they may stop skimming and start reading the sales letter.
Writing a short sales letter is not a solution as long sales letters have a better conversion. You can also present the features and benefits in an elaborate manner so that a visitor is convinced and get the "Buy" mood.
Even with a long sales letter, you can grab the attention of browsers. You may utilize the following ways to capture the attention of most of the people who simply browse:
1. First impression is a lasting impression
Your ad copy should look professional. The reader should want to read your letter, should feel compelled to read your letter . A misspelled word in your heading can turn off a potential customer. Why would one buy from you if you don't take care of details? What should your customer expect from your products, or even your support to the product later on?
2. Headlines and Sub-headlines
Use catchy headings and sub-headings to easily grab your visitors' attention. Talk a bunch on the features and benefits of your product. Create a sub-heading on each feature. Making your headings and sub-headings interesting is another way to coax your readers to read further.
3. Graphics and Pictures
Use pictures or graphics that show your product or service in a better light. Also use pictures or graphics to show bonuses. They will make your product noticeable to your website visitors. One Graphic and picture is equal to thousand words, so graphics and pictures also easily attract one's eye and make her take notice and linger on the graphic object.
4. Fast loading of Graphics
Be sure your graphics load fast and the links are working correctly. People don't want to wait. This is true especially if your graphic is at the top of your sales letter, and your whole web site will only be shown after downloading that picture.
5. Short sentences
Short sentences or sentence fragments are preferred to long sentences. It will be easier to read and understand short sentences than long ones. A visitor will have a better retention of a short sentence. A visitor will get dissuaded by very lengthy sentences and may abandon reading it further as he will realise how difficult it is to read your sales letter.
6. Text Font and color
You should highlight important words and phrases in your sales letter. Use italics, bold, color and underlining for such highlighting. But, ensure that such highlighting are used sparingly. Using too much highlighting may make the readers feel that you are frantic and will turn away potential buyers.
Use highlighting near the area where you want to have your visitors read more. You may want them to read the features or benefits of your product.
7. Highlight Product Benefits
Pick the three most dominant and fascinating advantages of your product and repeat them in different parts of your sales letter. At the same time, you need to be careful not to keep repeating it as it will become boring. This will help your visitors easily remember these benefits. Rewrite the sentences, so it won't appear that you just copied and pasted them in your ad copy.
8. Bulleted Features List
Liberally use bullets points to list the advantaged and features of your product. Visitors will want to read more if your list is bulleted.
9. Postscript
Postscripts are an integral part of a sales letter. You should use a postscript (P.S. and P.P.S.) at the end. Postscripts are, probably, the most liked and read sections of a sales letter. As part of postscript, you may include different points for the purpose of emphasis. You may remind the bonuses included, repeat the strong point of your product, or point out the urgency for the prospect to take action.
10. Buy Button Placement
With a long sales letter, place buy buttons at different places of the letter. Your prospect may have been convinced to buy early on, so provide them with the opportunity to do so. You should capitalize on the prospect's Buy mood immediately lest he changes his mind later on.
With lot of eye-catching phrases and other techniques discussed above, you can really make a visitor take notice of your sales letter and make him / her stay and read the sales letter long enough to get convinced enough to buy your product.
Article Source: http://www.orbitaloc.com/
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